Art direction and set-building for mindbodygreen’s 2018 Gift Guides. See live articles here.
Photographs taken by Miachel Breton
Identity design and creation of all collateral for mindbodygreen’s movement-focused event series sponsored by Pepsi for both 2018 + 2019.
2019’s event identity included a custom shoot which I art directed and styled.
Branding and hero image creative for various mindbodygreen brand moments
Perimenopause moment detailed the little-spoken-of female condition. Lush textures and bright mystical elements to pay tribute to the wonders and depth of the female body and the solutions wellness has to offer. Cheeky visual metaphor bring levity to a weighty subject.
Functional Nutrition Program
Custom illustrations created for mindbodygreen's Functional Nutrition Program, specifically the Module titled Sharing Your Knowledge. Each illustration sits alongside it’s chapters title.
mindbodygreen classes marketing
Creative to promote mindbodygreen’s online classes – collateral across mindbodygreen.com and all social outlets
Pump House Gang
Redesign of Tom Wolfe’s first essay in a collection of essays titled Pump House Gang. Crude images of the gang printed on newsprint reflect the gritty lifestyle of the surfers, while bright colors and illustrations pay homage to the era.
Interactive art installation held on the New Paltz campus for a week in 2017. The space included a looped film of local sunsets physical passes to share the experience, and a small desk and chair. The desk housed an Ipad on which participants could add and listen to a collaborative Spotify playlist, and a hand bound, sketchbook where students could record their experiences or make their mark.
Meant to offer students a warm, peaceful place to be alone and reflect, while contributing to the shared history of the space.
Poster series to peak interest in The Dorsky Museum's Art Collides event, for which students create performance pieces in response to the current exhibition.
Salus (latin for “safety”, “salvation”, “welfare”) is an inclusive sex and period tracking app meant to help destigmatize sex acts of all kinds. The basic interface offers three initial logging options, the encounter option being the most in-depth, including date, time and protection used (or not). The calendar view allows the user to review their sexual history, and know precisely when they had unprotected sex with their skeezy ex.
Hot Hot Heat
A compilation of personal notes and photos arranged to narrate a summer of love. The book is spiral bound and was created with various types of paper and other miscellaneous objects (one page has a small baggie of glitter, another a taped-in note). Different textures work together to create the warm, lush feeling of a new love.